The whole smartphone market has reached a plateau, and in Q2 2022, sales in North America fell by about 6%. Despite this, the Samsung Galaxy S22 Ultra was the most popular Android smartphone in North America during Q2. Google’s Pixel series continued to rise in the region.
For North American smartphone shipments in Q2 2022, see Canalys has released . Overall, demand decreased by 6%, and there were roughly 20 million shipments. Smaller brands made up the majority of the decline, and TCL’s decline was 11% year over year. With nearly the same amount of units shipped, Motorola too experienced a largely flat year.
Three brands, though, kept expanding. Apple increased its market share by 4% and currently controls 52% of the US smartphone market with 18.5 million sold units, an increase of 500,000 over the previous year. Samsung experienced some gain as well; the business shipped 9 million machines in North America, an increase of 300,000, giving them a 26% market share.
The largest year-over-year rise was seen with the Google Pixel, which increased by 230% from 0.2 million units delivered in Q2 2021 to 0.8 million units in Q2 2022. Google is obviously not on the same level as Samsung or Apple, but the success of the Pixel 6 series is helping to cement the company’s position as one of the top 5 brands in North America. Notably, the Pixel 6a, which was introduced approximately a month into Q3, isn’t included in these statistics.
Meanwhile, it should not be a surprise that Apple led the pack when these figures were broken down by smartphone models. With the iPhone SE, 13 Pro Max, 13 Pro, and iPhone 12 rounding out the top five, the iPhone 13 was by far the most popular model.
The Samsung Galaxy S22 Ultra, which outsold both the Moto G Power and Samsung’s own inexpensive Galaxy A13, was the most popular Android smartphone (2022). By the end of the year, the S22 Ultra is anticipated to ship approximately 11 million units.
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