On Android, Chrome Custom Tabs are now more clearly defined.

In a perfect world, in-app browsers would be replaced by custom tabs in all Android apps (WebViews). Now, Google makes it clearer when you’re using a Chrome Custom Tab (CCT).

At the bottom of the three-dot overflow menu on Chrome 104 or earlier, you would find Powered by Chrome. The Google browser is currently rolling out new Running in Chrome text and a logo for Custom Tabs. (The full-color icon in the last element would be less obtrusive if it were monochrome.)

In comparison to the preceding description, it is more visible and accessible and appears in all apps that support Chrome Custom Tabs.

If an app sends users to URLs outside of “their” domain, Google recommends developers use Custom Tabs. In addition to supporting the same web platform features and capabilities as the browsers, applications can personalize the toolbar with their own button and menu items. One of the largest benefits is that users don’t have to log in again because they stay hooked in to the same websites.

Chrome Custom Tabs running

On Android, popular third-party apps like Slack and Twitter employ Custom Tabs, but Instagram is a particularly egregious holdout. The Google app for Search results and the Discover feed briefly experimented with having a built-in browser, but it appears the effort has been shelved. I hope it won’t come back.

At the beginning of this week, Chrome 105 is not yet extensively used.
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