With new guidelines, Google Play Store aims to combat intrusive game adverts, counterfeit apps, and false information.

Google recently updated its developer policies for the Play Store, and among other things, the new guidelines specifically target false information, impersonation, and intrusive game adverts.

As of September 30, 2022, Google Plays updated Developer Program Policy changes a few current regulations, notably the need that apps with subscriptions provide customers with a simple method to cancel their subscriptions from within the app. The IsMonitoringTool flag must be used by all legitimate monitoring applications by November 1, 2022, and the functionality must be disclosed in the Play Store listing.

Beyond that, there are a few significant changes that will affect both the user experience and the Play Store’s general cleanliness.

One of the new regulations targeting adverts in mobile games released through the Play Store as of September 30, 2022. If full-screen advertisements cannot be closed after 15 seconds, they will be forbidden. Ads that enable incentives in a game are the only exemption to this regulation, provided the ad is opt-in. Additionally, Google Play will forbid unforeseen interstitial adverts. These are the advertisements that show up in games before the loading screen or before a new level is introduced. Although we assume that games are where this is most frequently seen, Google claims that this modification was motivated by the Coalition for Better Ads and that it applies to both games and regular apps.

Google provided AA3 and AA4 as examples of how this can seem.

Google is also taking action against VPN apps, preventing VPNService class-using apps from collecting user data or rerouting traffic in order to monetize it with advertisements. It was recently revealed that DuckDuckGo’s software for app tracking protection is one that could be impacted by this update. The new policy will take effect on August 31 in about a month.

Impersonation apps that exploit logos, designs, or titles to imply a connection to another app, business, or other entity are also being targeted as copycat apps. Apps that offer false health claims that go against accepted medical wisdom or could be harmful are being targeted as well as medical misinformation. On August 31, both of these regulations come into effect.

You may view the entire Google new updates to developer policies here .
FTC: We employ income-generating auto affiliate connections. MORE ON GOOGLE PLAY. More.
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