The following FarmVille is what TikTok is seeking.
By tapping a link from the presently playing video, TechCrunch reports (Opens in a new window) reports that the firm just implemented the option to launch games, starting with seven titles created by its partners. And it’s doing so with HTML5-based games rather than native games created especially for iOS or Android, which can be played from within TikTok’s in-app browser.
Existing mobile game development studios produced Peek a Who and Space Destroyer by Nitro Games (Opens in a new window) , Influencer Run and Pride Run by Voodoo (Opens in a new window) , and Basketball FRVR by FRVR (Opens in a new window) . (TechCrunch also includes a game from Lotem called Tap the Difference. Although I couldn’t locate a business by that name, there is an existent mobile game development studio by the name of Lotum (Opens in a new window) .)
As part of this inaugural experiment, TikTok persuaded Aim Lab, which creates a PC “aim trainer” of the same name, to release a mobile game titled Mr. Aim Lab’s Nightmare:
Tweet (Opens in a new window) For a few reasons, it makes sense to offer HTML5 games rather than native ones. The first is that it denotes TikTok isn’t directing users to the game, the App Store, or Google Play. This makes it easier for consumers to start games while also enabling TikTok and its partners to get beyond the limitations that Apple and Google place on their platforms.
According to TechCrunch, none of the games in this first batch make use of this freedom, but adopting HTML5 gives TikTok the flexibility to change its strategy in the future. (At least until Apple and Google implement whatever regulations they may have in place prohibiting the commercialization of browser-based games in native apps.) What happens next probably depends on how well-liked these games are.
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This method has been successful in the past. Consider FarmVille: The game’s peak user numbers, according to The New York Times ( reports (Opens in a new window) ), were “32 million daily active users and nearly 85 million players overall,” which “helped transform Facebook from a place you went to check in on updates, primarily in text form, from friends and family into a time-eating destination itself.” Thank you, Zynga!
In an effort to make Facebook and Instagram more like TikTok, Meta has been stumbling over itself. By embracing browser-based gaming, TikTok is now emulating the earlier iterations of Facebook. Even if none of these games are the next FarmVille, this trial demonstrates that TikTok is open to picking up tips from its rivals rather than resting on its laurels.
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