Google launched its Get The Message RCS campaign against Apple on Tuesday. It will continue with digital billboards in NYC.
The pressure campaign will start to display on more than 500 digital billboards in Manhattan and Brooklyn on August 25. The examples we have today demonstrate ads that are displayed in portrait mode on LinkNYC kiosks, which fit the message thread aspect of the ads. Note: Although we had been promised there would also be static billboards, we have since learned that NYC is only a digital campaign that will last through October 6.
Taking note of the blue/green bubble phenomena, Google is focusing on how messaging from an Android device to an iPhone results in blurry or low-resolution photographs because of the outdated MMS protocol.
The Help Apple #GetTheMessage and a link to the Android.com website are displayed beside the green Android head in the bottom-left corner. A Chrome Dino QR code is also included.
Google will keep airing digital Get The Message advertisements on YouTube, Twitter, and TikTok that target Apple until NYC goes online. On Instagram and Twitter, it also has celebrity influencers (such as Keke Palmer, Vanessa Hudgens, and Madelaine Petsch).
Google wants Apple to embrace Rich Communication Services (RCS) so that text messages sent between iPhone and Android users can include benefit from read receipts, typing indicators, data transfer, higher-resolution video and photos, and improved group chats.
Through messaging, we may keep in touch with our loved ones, make friendships feel personal despite physical distance, and accomplish tasks. Today’s dialogues between iOS and Android users, however, are unnecessarily difficult and tear us apart emotionally. According to Google, any platform that isn’t designed to connect people just doesn’t represent the degree of modern technology and frictionless communication that people are entitled to and demand. This campaign aims to make it crystal apparent to Apple that they should finally join us in implementing the most recent messaging standards, which will give users of iOS and Android the finest texting experience imaginable.
Global Vice President of Integrated Marketing, Platforms, and Ecosystems Adrienne Lofton
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