When examining what customers were actually purchasing, Google’s Wear OS platform was a neglected one in the larger smartwatch market. However, things are now swiftly changing. On Samsung’s back, Wear OS is still expanding, as seen by the Galaxy Watch 4’s significant growth in Q2 2022.
According to Canalys , 41.7 million wearable devices were supplied globally in Q2 2022, an increase of about 2% over the same period last year.
Apple, of course, continued to dominate the market with 26.4% of the market share and 8.4 million units delivered, representing 6% year-over-year growth. However, Apple’s overall market share actually decreased from 31.1% the previous year.
In the meantime, Samsung saw a rise in its market share to 8.9%, passing Huawei in terms of sales to take over as the second-largest manufacturer of smartwatches. In preparation for the Galaxy Watch 5, which debuted early in Q3, the company shipped 2.8 million units in Q2 2022, largely of the Galaxy Watch 4 and Galaxy Watch 4 Classic. Samsung had Q2 growth of 58% over the same period last year. Even though it still lags far behind Apple, this represents growth.
And it is undoubtedly fantastic for Wear OS as a platform. The more Samsung’s wearables are sold, the more app developers will be interested in creating for them, and the more Google will work to develop the platform itself.
Furthermore, according to Cynthia Chen of Canalys, Samsung’s new Galaxy Watch 5 may soon face more aggressive rivalry.
Samsung is a market leader in Android when it comes to maximizing the user experience of its premium ecosystem through the use of its watches. The competition among luxury smartwatches is getting more intense as a result of recent launches from Samsung and Garmin and anticipated releases from Apple and Google in the near future. Users of smartwatches are more knowledgeable about the many models and will select the ones that offer the best tracking features for their intended uses, such as monitoring general health or athletic performance.