Samsung touts the sale of nearly 10 million foldable devices in 2017 while teasing the Galaxy Z Fold 4 and Flip 4.

Yesterday, Samsung formally announced that its upcoming lineup of foldable smartphones will be introduced on August 10. As has been custom, Samsung’s TM Roh is now previewing what will be revealed at that event while also highlighting the millions of foldable devices the company sold in the previous year.

Samsung’s TM Roh, President and Head of Samsung’s MX Business, takes a look back at the Fold 3 and Flip 3 in an blog post evening. According to him, more than 70% of customers who bought foldables chose the Flip 3 over the Galaxy Z Fold 3. Over the previous year, the two devices collectively sold close to 10 million units.

The data given by TM Roh refers to the foldable market as a whole, not just Samsung’s share, Samsung has stated in an update on July 25. However, Samsung maintains that it accounts for the vast bulk of the category, therefore we will assume that estimating that Samsung sold close to 10 million foldables last year isn’t far off.

Here is a TM Rohs quotation for your use:

Nearly 10 million foldable smartphones were shipped globally in the previous year. That is an increase in the industry of more than 300% since 2020, and I think this rapid growth will continue. We are at a point where foldable phones are becoming more common and asserting themselves more strongly in the wider smartphone market.

The remainder of the story is unaffected by our small inaccuracy, and is therefore presented below.

An rise of almost 300% from 2020 to ten million foldables supplied annually is unquestionably a big deal for the future of foldables from Samsung and the rest of the industry.

Actually, there is solid justification for the expansion. The Galaxy Z Fold 3 and Galaxy Z Flip 3 were Samsung’s first foldables to be popular with the general public, in contrast to the original Galaxy Fold, which had a history of serious issues. Both have improved pricing points, increased durability, and water resistance. The Galaxy Z Flip 3’s $999 price tag was a tremendous thing for the category and undoubtedly contributed significantly to the device’s appeal to more customers.

The Galaxy Z Fold 4 and Z Flip 4 are coming during the event on August 10, Roh continues in the article.

You’ll witness that the impact of our innovation goes beyond what technology can do at our forthcoming Unpacked on August 10. The focus is on your capacity. We’ve drawn inspiration once more from the most crucial source—Galaxy users—to push the boundaries of what is possible.

I can’t wait to demonstrate to you how our brand-new Samsung Galaxy foldables can serve as the best tool possible for both work and creative expression. On a single device, you can now accomplish more than you ever imagined.

With these future products, Samsung is anticipated to make significant, although ultimately modest, enhancements. The Galaxy Z Flip 4 has a design that is identical to that of its predecessor, but it has been revealed to have a considerably larger battery, which addresses our greatest criticism of the previous generation.

The Galaxy Z Fold 4 is anticipated to make some additional aesthetic enhancements while also reducing the display crease that many users have complained about throughout the years.

Samsung has high expectations for the sales of these new products and hopes to sell about 15 million of them. When you pre-order a Galaxy Z Fold 4 or Flip 4 on Samsungs website , you may reserve one today and receive up to $200 in credit.

Remain tuned!
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