A recent story claims that OnePlus may potentially encourage Nord to establish itself as a separate company. By the way, this information is from TheMobileIndian and is in no way official.
OnePlus believes that this will help Nord expand its market share in the mid-range market. So, OnePlus might follow in the footsteps of OPPO with Realme, Vivo with IQOO, and Xiaomi with POCO with Nord.
NORD COULD LEAVE ONEPLUS AND EMERGE AS AN INDEPENDENT BRAND According to the article, Nord will be handled as a separate business. It will have its own identity in addition to having outlets and even a different crew from OnePlus.
Advertisement As a result, Nord and the OnePlus brand could not even be related. It may either mark itself as Nord by OnePlus or altogether drop the OnePlus name. On Nord items, OnePlus may not be mentioned in any way. With a lot of other sub-brands on the market, it is essentially what we have observed. There are numerous options.
However, the source didn’t stop there. Additionally, it is suggested that Nord would aim to improve its offline presence. To do that, it will concentrate on offline channels because it already has solid relationships with approved vendors and third-party retailers.
This year, OnePlus produced a series of Nord smartphones, including the Nord 2T, Nord CE 2, and Nord CE 2 Lite. However, this brand is not just about phones. We’ve seen a set of completely wireless earbuds with the Nord name, and more of these are probably on the way.
Advertisement If it ends up happening, THE NORD PORTFOLIO WILL LIKELY GROW REALLY FAST. If Nord does become an independent brand, their repertoire will probably expand quickly. The business may concentrate on smartbands, smartwatches, power banks, new audio products, and other items.
At this stage, nothing can be guaranteed because the provider just states that it obtained this information from its sources. If this is the case, we will probably learn more information soon.