Although advertisements can be inconvenient, the new basic with ads bundle is the most affordable price the company has ever provided in the United States at $6.99. The streaming service’s a statement stated that it has roughly the same settings as the existing basic subscription, is $3 less expensive, and includes “an average of 4 to 5 minutes of advertising every hour.” Although the business has not yet disclosed pricing information for other countries, it has stated that basic with advertisements will be an option in 11 of them: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK.
The advertisements themselves will “play before and during” the streaming service’s programs and films and “range in length from 15 to 30 seconds.” The strategy has a few limitations as well. According to Netflix, “license limitations” prevent several movies and TV episodes that are already available on the ad-free plans from being included in the new package. It does, however, add that it is attempting to resolve the issue. Users of Basic with advertisements won’t be able to download shows to watch when offline. The business has also warned that “It’s possible that not all third-party invoicing partners and packages provide the basic with advertisements plan. Please confirm availability with your provider.” On November 3 at 9 a.m. PST, Netflix’s most recent subscription plan is scheduled to go live. The streaming service may view it as a chance to win back some members and improve its future chances after its stock price suffered a significant decline earlier this year.