At $899 when it first went on sale in the US, the OnePlus 10 Pro was priced to compete with Apple and Samsung, two major companies. After a few months, the OnePlus 10 Pro’s price will permanently drop to $799.
Starting on August 3, just in North America, the cost of the OnePlus 10 Pro will be reduced by $100. In a statement to the media, OnePlus stated that the price reduction was made to increase market competition, but that the price of its flagship phone would not change globally.
Our North American community depends on us to end the duopoly and provide them with a viable alternative. Providing customers with the latest hardware, quick and responsive software, and affordable prices just makes sense. With this launch, we are taking advantage of the chance to introduce a new pricing approach in North America that, unapologetically, goes back to our origins. OnePlus is pleased to announce that the OnePlus 10T will MSRP for $649, saving $350 compared to other competitors with similar specifications. Additionally, the 10 Pro will now have a North American MSRP of $799, saving users $400 over competing products with comparable specifications. Since the beginning of our company, we have believed in defying the status quo, and today we were doing just that.
To put it mildly, the increased price puts the OnePlus 10 Pro in a stronger position when compared to other Android flagships in the US. It costs $100 less than the Pixel 6 Pro and has a starting price that is equal to the Galaxy S22, a device that OnePlus outperforms in terms of screen and battery capacity.
On August 3, this pricing modification will be available at OnePlus.com and other online merchants like Amazon. On August 14, T-Mobile, OnePlus’ only US network partner, will implement the new pricing. The 256GB variant will now cost $869, with the 128GB model starting at $799.
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