In the Amazon store, Google promotes its apps (instead of “Android”) with odd major OEM descriptions.

lately, particularly with Samsung Google has increased its marketing of the Android ecosystem and its capabilities. The most recent instance is a Devices with Google Amazon store/brand page (in the US).

This is different from the Made by Google marketplace (Pixel, Nest, Chromecast, etc.) in that it highlights just Android phones from many partners. Google Duo with its foldable improvements, YouTube, and Google Maps Live View are displayed on the cover.

Work, play, and connect immediately after installation.
When you shop for your preferred phones, get your favorite Google apps.

Strangely, there is no mention of Android on this Amazon shop page; instead, the emphasis is on the Google services and apps that are built on top of the mobile operating system. The Google | Samsung advertisements do not feature the Android name either, yet they were promoted on Android’s social media platforms.

With Google pointing out the built-in nature, there are three tentpoles. Fast lookup through the homepage bar with voice requests, particularly Google AR and not Google Lens, and Assistant are available for search.

Chrome, Google Pay, Google Password Manager, and Gmail are all included under Google Apps built-in as part of Workspace. The final component of Google Security is Play Protect, Kids Space, and maybe Family Link, as well as Google Account settings.

Moving over from the Home tab of the Amazon stores, Devices with Google features four OEMs and provides an intriguing explanation for each:
OnePlus: Super-fast processing power meets the greatest Google security.
Matching security with performance at this time is a bit generic because flagships’ processing power is essentially the same.

Highlighted devices include the OnePlus 9, 9 Pro , 10 Pro , Nord N20, and N200. Samsung: Stunning design meets the finest of Google customization.

A viable reference material that clearly emphasizes hardware design.

S21 FE, S22, S22, S22 Ultra, Flip 3 , Fold 3 , A12, A13, and A53

Google Amazon store

are the highlighted phones.

Google Amazon store
Google Amazon store
Google Amazon store

Motorola: The finest of Google’s performance is combined with simplicity.
a reference to Moto devices’ largely stock design.

The following smartphones are highlighted: Razr 5G , Moto G Stylus 5G, G Pure, G Power, G Play, One 5G Ace, Edge, and Edge Pixel: Google’s practical Pixel phones.

The branding is undoubtedly beneficial. used by Google to describe their own creation

phones with asterisks are and. Google’s 9TO5 After looking on Amazon, we initially came across Google’s store website as a Sponsored banner over a list of products. Shop The first image in the carousel was for Google Mobile Services.

It’s intriguing that Google feels the need to market in this way; the company wants to ensure that Android phone buyers select models with Play services by getting in front of them. Although it’s not the largest problem here in the United States, things might potentially alter later on and elsewhere.

It’s quite improbable that Google’s continued support for the development of the mobile OS can be inferred from the absence of the word Android, but it could indicate a branding shift that places more emphasis on the first-party services that Google directly offers.

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