In order to provide a “Reject all” button on its websites in Europe, Google re-engineers how cookies function.

Google’s announced new consent option banners for cookies in Europe, which follow regulatory fines this year, most prominently include a Reject all button.

After receiving criticism for only offering Accept all in the past, Google now offers customers the opposite option along with More options.

We have now finished a comprehensive overhaul of our strategy, including modifications to the infrastructure we use to handle cookies, in response to these discussions and specific instructions from France’s Commission Nationale de l’Informatique et des Libertés (CNIL).

The company stated that it needed to re-engineer the way cookies function on its sites, however technical specifics of the whole redesign were not provided today. Critical Google infrastructure underwent coordinated updates.

Google cookies reject all

This month, Google’s new Reject all option for cookies started to roll out to YouTube. It will soon be available in Search for users who are signed out or using Incognito Mode.

After starting the launch in France, we’ll be expanding it to the remainder of the European Economic Area, the United Kingdom, and Switzerland. Users in the area will soon be able to choose whether to accept or reject a new cookie with a simple click.

FTC: We employ income-generating auto affiliate links. MORE ON COOKIES. More.
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