In Europe, Google Play will provide alternative billing methods with a lower service price.

Google announced that it would soon permit non-gaming Android apps to provide customers in Europe (European Economic Area) with an alternative to Google Play’s billing system. This follows regulation in South Korea last year and a somewhat more optional User Choice Billing in March.

In response to the Digital Markets Act, Google stated that it was dedicated to upholding these new standards while also preserving user safety on its platforms and making investments in Android and Play to benefit the ecosystem as a whole.

While Google will not remove or reject updates of non-gaming apps from participating developers using alternative pricing systems, the service price developers must pay to Google is 12% in a 3% reduction from its 11% in South Korea.

Service fees and conditions will still be in place in order to support our investments in Android and Play, and developers who wish to use an alternative pricing system will need to adhere to the necessary user protection standards.

Outside of Europe, nothing has changed, and Google will continue to need Play billing for domestic games, though that will change later:
Prior to the DMA’s effective date, we anticipate providing more providers of gaming apps with charging options for their EEA users.

To closely collaborate with “its” developer partners and make sure our compliance strategies fulfill the needs of our shared users and the larger ecosystem, Google is deploying some features prior to the DMA going into force.

Developers who are interested in learning more about the program and enrolling should visit visit our Help Center , which we will keep updated in the coming weeks with new information.

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