With its MagSafe support and outstanding attachments, Peak Designs’ superb Everyday case for the Pixel 6 and Pixel 6 Pro is one of our current favorites. Since it first came out, the case has been rather difficult to obtain; however, Peak is now providing some explanations for what has been happening.
The Peak Design Everyday Case is a pretty small case with a nylon fabric backing and a few clever features for the Pixel 6 and Pixel 6 Pro.
The case features magnets that just so happen to be compatible with Peak’s own magnetic accessories, including the wallet I’ve been using for the past several months, as well as peripherals in Apple’s MagSafe ecosystem. Additionally, this case has certain video-specific accessories like a tripod and a backpack mount, which greatly increase its adaptability.
As it turns out, a lot of others concur, making it difficult for Peak to meet demand. If you visit Peak Designs’ website, you’ll see that the company’s Pixel 6 and Pixel 6 Pro cases are either out of stock completely or have very little left. And that has been the case for several months; some customers who placed orders as far back as April 2022 are still waiting for a case.
Why the lengthy delays? This week in a Reddit post , Peak provided some solutions.
The short version of this narrative is that these delays were caused by a supply chain snag and difficulties with Peaks supplier, who was also partially to blame.
Peak claims that because of our evaluation of the Everyday Case back in May, the cases quickly sold out, and a hurried order for more cases was placed in the days that followed. The issue with stock replenishment, however, was more significant. Cases with an excessively thick fabric layer were shipped by Peaks suppliers. Peak claims that in order to assure the effectiveness of the magnetic and attachment mechanisms, it has extremely strict limits for the thickness of the nylon layer. Because the supplier failed to disclose the problem, there was a one-month delay.
The company has since ordered new Pixel 6 cases, but because their supplier has hit maximum production capacity, the cases’ arrival has been further delayed. Peak claims it has also bought an additional $100,000 worth of cloth to help make sure that part won’t be a problem moving forward.
As a show of goodwill to consumers, Peak provided this justification on Reddit. There has also been email discussion on the subject. According to a statement made to 9to5Google by Peaks CMO:
It’s simple to be honest with your customers: explain how things went wrong, take action to make it better, and be empathetic. Usually, when you do those things, your clients will reciprocate by being sympathetic. Mutual respect is the foundation of relationships, and the greatest way to earn respect is by showing it.
Peak Design’s Adam Saraceno, Chief Marketing Officer
I still use it every day if you’re on the waiting list for an Everyday Case, and we can’t recommend it enough. While you wait for the case itself, Peak is providing a free universal adapter that enables Peak’s other accessories to function with your phone. Additionally, the business has stated that it intends to support the Pixel 7 and Pixel 7 Pro.
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