Google makes available on the Play Store the “Online Insights Study” app.

Allows registered users to take part in market research is the name of Google’s newest Android app available on the Play Store.

Google’s study effort, the Online Insights Study, is described on a website that is connected to the Play Store listing explains .

If you decide to take part, Google will gather approved information about the advertisements you view and the websites you visit in order to create measurement solutions that prioritize user privacy while aiming to improve the future of online advertising.

According to the description, this is an effort by Google’s advertising business to transition Chrome away from third-party cookies. The effectiveness of alternative advertising options and APIs resulting from the Privacy Sandbox project are already being tested by Google Ads.

A special invite code is required to register with a reward system for participation, and it can be found on a (print) flier:

If they qualify, users can accumulate points that can be exchanged for gift cards with a maximum value of $10 per month or, with incentives, $130 every year. Participants that register receive bonus points as a reward! According to Google, it will not present you with tailored ads or utilize the data gathered for this study to report on advertising campaigns to advertisers. On the app’s home screen, you can view, manage, and add more devices in addition to turning on or off data collecting. There is an option to sign in using your Google Account.

The mobile app for the Online Insights Study was made available on August 16 according to Google Play.
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