For short articles, Google Search is trying a “Quick Read” label.

With Quick Read, Google Search is experimenting with a new label for items that can be read in under five minutes.

Some Google Search users have access to a new label that reads “Quick Read” next to articles that come up in response to their search terms. This just indicates that the article displayed is rather brief and is not a sign of a new reader mode or anything of the sort.

Brodie Clark made the modification, and he also noticed different iterations of the label that read andlt; 5 Min Read.

It’s unclear how widespread Google is testing this feature at the moment; we haven’t yet noticed it on our end, although it is being tested on a variety of devices. This new label is available in one of several distinct configurations on both the desktop and mobile versions of the Google Search interface.

From the users’ point of view, it is obvious that this move responds to the growing need for short-form information. At this point, it’s unknown how Google chooses what qualifies as a Quick Read, but it appears possible that the decision may be made based only on a broad word count. Although help pages and other similar formats are included, the label appears to be largely focused on articles.

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