Europe’s new TV shipment volume has doubled thanks to Android TV and Google TV.

Over the past few years, Google’s attempts to conquer the living room have intensified significantly, and it appears that the platform is still gaining momentum. A recent research claims that during the previous three years, shipments of Android TV and Google TV have doubled in Europe.

In the US, Google TV and Android TV have had some success, although the industry is dominated by Roku, and Google’s platform is outperformed by Fire TV, webOS, and Tizen. Asia has experienced a lot of success with Android TV OS overall, but Europe seems to be where the platform is expanding the fastest.

FlatPanelsHD noticed statistics from the research firm Omdia at a Philips presentation. The data in question reveals that 20% of new smart TV shipments in Europe are now powered by Android TV OS, which comprises both the Android TV and Google TV experiences. This is twice as much as what the platform achieved in 2019.

In Europe, a lot of prominent brands, including Philips, TCL, Hisense, and others, employ the Android TV OS.

Samsung’s Tizen and LG’s WebOS continue to dominate the market as a whole, leaving Google’s platform far behind much of the competition. In contrast, just a small portion of the European smart TV market is occupied by Roku and Amazon Fire TV. Only recently sold models are included in this data; streaming boxes and pre-existing TVs are not.

A Third Streaming Wave was discussed at this presentation as a way to improve the form factor, with cloud gaming playing a key role. Services like Stadia and GeForce Now, both of which are accessible via Android TV, as well as Amazon Luna and Xbox Game Pass, both of which are accessible via Samsung’s Gaming Hub, are all included in this (alongside those former services).

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