Despite declining Q1 2022 figures, Samsung and Apple continue to rule the smartphone industry.

The smartphone market has undoubtedly reached a plateau, and as of Q1 2022, sales are aggressively declining. Samsung and Apple are still dominating the market, though, despite overall market failures.

According to Canalys , the number of smartphones delivered globally decreased overall by 11% between Q1 2022 and Q1 2021. The increase in COVID cases, lockdowns on Chinese markets, record-high inflation, and the lingering uncertainty resulting from the crisis in Ukraine are all cited as contributing factors to the decline.

Despite the smartphone market’s failures in Q1 2022, Samsung and Apple were still able to increase their market share. Over the course of a year, Samsung increased its market share from 22% to 24%, while Apple’s iPhone 13 drove the company’s share from 15% to 18%.

In order to compete aggressively in the mid- to low-end category and to update its 2022 portfolio, including its flagship Galaxy S22 series, Samsung increased production of its well-known A series. Chinese vendors are still experiencing supply problems at the low end, but a slowdown in their home market is impeding their ability to expand internationally.

The remainder of the market saw a decline in market share, with Xiaomi falling from 14% to 13% and Vivo falling from 10% to 8%. In addition, Oppo’s market share decreased from 11% to 10%, despite the inclusion of OnePlus’s portion in Oppo’s statistics.

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