Before the impending Pixel Watch integration, Fitbit’s “by Google” branding has begun to dominate.

Fitbit today announced a new fitness tracker and a new lineup of smartwatches, and it is obvious that the brand’s new owner has more sway this time. Fitbit by Google appears to be the new branding for the company, which Fitbit will join in Google’s hardware range with the release of the Pixel Watch.

If you visit right now, you’ll see that Google has been added to the site’s navigation menu. The link doesn’t seem to be as strong as in some previous instances, such as when Google’s own smartwatch platform was labeled as Wear OS by Google; however, that branding has largely faded away as the platform has become more adaptable for partners.

Instead, the branding for Fitbit and by Google are kept apart. Fitbit can be seen on the far left of the website, with branding visible on both sides of the screen. By Google is only visible on the far right, however. For the time being, this new Google addition is not available in the brand’s apps, social media accounts, or other organizations.

Before today’s unveiling, certain promotional shots for the Fitbit Sense 2 and Fitbit Versa 4 shared included the new branding.

Following its acquisition of the firm in 2021, this is the most significant investment Google has made on the Fitbit brand to date.

This comes before the Pixel Watch, which will be the first item with native Fitbit connectivity under the Google brand. With the slogan “Help by Google,” Fitbit is now prominently displaying the Pixel Watch on its own website. Fitbit’s health.

Google can help. Fitbit’s health. Get optional 4G LTE connectivity for advanced wellness in a circular design made specifically for Android.

The Pixel Watch was also shown off by Fitbit in a few additional images, which provide a clearer view of the Fitbit integration on the Wear OS smartwatch.

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