Gmail will launch a trial program to exempt political campaign emails from the spam filter after receiving approval from the US Federal Election Commission in August.
Google said in a statement to Axios today that it plans to start the pilot with a small number of campaigns from both parties and examine whether the adjustments enhance the user experience and give senders more assurance throughout this election season.
Political emails that may have been flagged as spam in the past may now show up in Gmail inboxes. However, when consumers read one of these emails for the first time, a clear notification will inquire if they still want to receive emails from the sender.
If a user clicks the “No” button on the banner, all future emails from that sender to that user will be put in the spam bin. Google, on the other hand, today bragged about a more noticeable unsubscribe button and the capability to label it as spam. It has not yet been disclosed this new UI.
Still, Gmail runs malware and phishing checks. The people disliked this test initiative, according to Axios:
Despite receiving hundreds of objections, the FEC arguing against it approved the proposal in August. Committees that meet Google’s security guidelines and best practices and are qualified to participate can now register.
As the pilot develops, Google promises to keep hearing input and acting on it.
FTC: We use income-generating auto-affiliate connections. MORE ON GMAIL. More.
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