According to reports, Google will soon allow customers to subscribe to alternative streaming services through a store on their YouTube channel, following Apple TV and Amazon Prime Video.
The Wall Street Journal reports that YouTube is preparing to open an online store for subscription streaming video services and has resumed discussions with media businesses about joining the platform.
This “channel store,” as it is informally known, might debut as soon as this fall. YouTube has apparently been working on it for at least 18 months. Given that YouTube TV already offers this functionality for HBO, AMC, Showtime, and many other channels, that is an unexpectedly long development period.
However, the cord-cutting service is only accessible in the US, and YouTube itself is probably planning a wider launch. In fact, the WSJ claims that YouTube’s global reach is one of its main selling points to partners. It occurs after YouTube’s movie experience had a recent redesign.
According to the proposal, the new YouTube channel store would provide excellent promotion for streaming services because users could easily pay to subscribe to the service after watching free movie or television trailers on YouTube.
Contract negotiations are still proceeding in the interim:
According to people with knowledge of the matter, YouTube is talking about sharing subscription money with streaming partners, albeit the conditions may differ significantly for each partner.
The ease of use and dependability of Google’s video-streaming infrastructure are advantages for users of YouTube’s channel store. The greatest and most reliable video player, in my opinion, is found on YouTube. Having said that, the mobile app will become extremely congested.
FTC: We employ income-generating auto-affiliate connections. MORE ON YOUTUBE. More.
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