SAN FRANCISCO – It may be the boldest move yet by a company known for being audacious: Google is spending $12.5 billion to buy Motorola Mobility. But the big prize isn't Motorola's lineup of cellphones, computer tablets and cable set-top boxes.

It's Motorola's more than 17,000 patents — a crucial weapon in an intellectual arms race with Apple, Microsoft and Oracle to gain more control over the increasingly lucrative market for smartphones, tablets and other mobile devices.

If approved by federal regulators, the deal announced Monday could also trigger more multibillion-dollar buyouts. Nokia Corp., another cellphone manufacturer, and Research In Motion Ltd., which makes the BlackBerry, loom as prime targets.

The patents would help Google defend Android, its operating system for mobile devices, against a litany of lawsuits alleging that Google and its partners pilfered the innovations of other companies.

In addition to the existing trove of patents that attracted Google's interest, Motorola, which introduced its first cellphone nearly 30 years ago, has 7,500 others awaiting approval.

Phone makers and software companies are engaged in all-out combat over patents for mobile devices. The tussle has been egged on by the U.S. patent system, which makes it possible to patent any number of phone features.

Patents can cover the smallest detail, such as the way icons are positioned on a smartphone's screen. Companies can own intellectual-property rights to the finger swipes that allow you to switch between applications or scroll through displayed text.

Apple, for example, has patented the way an application expands to fill the screen when its icon is tapped. The maker of the iPhone sued Taiwan's HTC Corp. because it makes Android phones that employ a similar visual gimmick.

The iPhone's success triggered the patent showdown. Apple's handset revolutionized the way people interact with phones and led to copycat attempts, most of which relied on the free Android software that Google introduced in 2008.

Android revolves around open-source coding that can be tweaked to suit the needs of different vendors. That flexibility and Android's growing popularity have fueled the legal attacks. About 550,000 devices running the software are activated each day.

Many upstart manufacturers, like HTC, had only small patent portfolios of their own, leaving them vulnerable to Apple Inc. and Microsoft Corp.

Getting Motorola's patents would allow Google to offer legal cover for HTC and dozens of other device makers, including Samsung Electronics Co., that depend on Android.

The deal is by far the largest Google has pursued in its 13-year history. Motorola Mobility's price tag exceeds the combined $9.1 billion that the company has paid for 136 previous acquisitions since going public in 2004, according to filings with the Securities and Exchange Commission.

Buying Motorola also would push Google into phone and computer tablet manufacturing, competing with other device makers who rely on Android. The largest makers of Android devices are all supporting a deal that Google CEO Larry Page said was too tempting to resist.

"With mobility increasingly taking center stage in the computing revolution, the combination with Motorola is an extremely important step in Google's continuing evolution," Page told analysts in a conference call Monday.

Google pounced on Motorola less than two months after a group including Apple and Microsoft paid $4.5 billion for 6,000 patents owned by Nortel, a bankrupt Canadian maker of telecommunications equipment.

Leaving no doubt about the mounting antagonism among the companies, Google's top lawyer lambasted Apple and Microsoft for their legal maneuvering earlier this month in a blog post titled "When patents attack Android."

"We believe this acquisition was solely driven by the ongoing patent war," Sanford Bernstein analyst Pierre Ferragu wrote in a research note, referring to the Google deal.

Apple and Google were once so close that Google's former CEO, Eric Schmidt, sat on Apple's board. But Google has since rolled out Android and provided hardware makers a way to counter the iPhone and iPad. Schmidt resigned from Apple's board two years ago.

Microsoft, for years one of Google's most bitter rivals, is desperately trying to make inroads in the mobile device market. John McCarthy, an analyst with Forrester Research, says Microsoft may try to counter Google by pursuing a long-rumored takeover of its partner, Nokia.

Investors were betting on that possibility Monday. Nokia stock rose 93 cents, or more than 17 percent, to $6.29. Research In Motion stock climbed $2.55, or more than 10 percent, to $27.11.

Oracle Corp. is seeking billions of dollars from Google in a federal lawsuit alleging that Android owes licensing fees for using the Java programming language that Oracle acquired from Sun Microsystems.

Buying patent protection offered by Motorola Mobility will be expensive. Although Google has $39 billion in cash and can easily afford it, the price translates to $40 per share, 63 percent above Motorola's stock price before the deal was announced.

Motorola Mobility Holdings Inc.'s stock soared 56 percent, or $13.65, to $38.12. Google Inc. lost about 1 percent and closed at $557.23.

The deal will test Page's ability to avoid a clash of cultures while he is still learning the nuances of the CEO job, which he took only four and a half months ago. With 19,000 workers, Motorola Mobility's payroll isn't that much smaller than Google's 28,800.

It's a coup for Motorola Mobility CEO Sanjay Jha and the company's largest shareholder, billionaire investor Carl Icahn, who had been pressuring Jha to cash in on the patent portfolio. With an 11.4 percent stake in Motorola Mobility, Icahn is in line to be paid more than $1.3 billion.

Motorola Mobility, based in Libertyville, Ill., has been struggling to come up with a product that has mass-market appeal since it introduced the Razr cellphone in 2005.

The company had some success with the Droid, one of the first phones to run on Android, but it now ranks a distant eighth in the smartphone market, with 4.4 million units shipped in the second quarter, according to research firm Canaccord Genuity. By comparison, the market-leading iPhone shipped about 20 million.

An attempt to counter the iPad hasn't paid off for Motorola Mobility, either. In an effort to drum up more demand, the company recently cut the price on the Wi-Fi-only version of its tablet, the Xoom, to $499 from $599.

The troubles saddled Motorola Mobility with a $56 million loss in its latest quarter, sinking the company's stock price to one of its lowest points since its January spinoff from the old Motorola Inc. The remaining part of that company now runs as Motorola Solutions Inc. In contrast, Google earned $2.5 billion in its most recent quarter ending in June.

___

Svensson reported from New York. AP Technology Writer Barbara Ortutay in New York contributed to this story.

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original content on yahoo

photo(AFP/File) - US President Barack Obama, pictured on August 2, appointed a former Microsoft executive on Thursday as the new government technology chief.(AFP/File/Jewel Samad)


15 Aug, 2011  |  Written by  |  under News


Visitors walk past the exhibition stand of Electronic Arts (EA) at the Gamescom 2010 fair in Cologne August 18, 2010. REUTERS/Ina Fassbender

Visitors walk past the exhibition stand of Electronic Arts (EA) at the Gamescom 2010 fair in Cologne August 18, 2010.

Credit: Reuters/Ina Fassbender


By Michelle Martin

FRANKFURT |
Mon Aug 15, 2011 1:02am EDT

FRANKFURT Aug 15 (Reuters) - Video games publisher Electronic Arts (EA) is upbeat about Christmas holiday sales as it expects to release top titles and prepares its most high profile launch ever: "Star Wars: The Old Republic".

"We think it should be a very attractive season for Electronic Arts as we have quite a few blockbusters in the pipeline," Jens Uwe Intat, the head of sales and distribution for Europe, told Reuters ahead of Gamescom, Europe's biggest video games trade fair.

The company, which develops games for the consoles of Sony Corp, Nintendo and Microsoft, also said it was optimistic about the launch of the widely anticipated online game "Star Wars: The Old Republic,"

The launch date for the new game has not yet been named, but Intat said he hoped it would be announced before the holiday season.

"We have lots of people who have been subscribing to newsletters and webpages so we are actually feeling very bullish about the game," Intat said.

He added that the company was "still in the process of fine-tuning" services for the game.

EA hopes the online game will rival Activision Blizzard "World of Warcraft", which has more than 12 million subscribers. EA is said to be spending more than $100 million to develop "Star Wars".

Other big games in EA's Christmas line-up include the shooter game "Battlefield 3", racing game "Need for Speed" and "Sims Pet".

The company's soccer game, "FIFA", which is due to launch at the end of September, has already taken record-breaking pre-orders, Intat said.

PLAY BEFORE YOU PAY

Another strand of EA's strategy is to focus on Facebook games, which are free to play.

The games make money from players who buy so-called microtransactions in games such as costumes or tools which enhance game experience, Intat said.

This business model, which is a departure from how video games have traditionally made money, is in the spotlight as social gamemaker Zynga has filed with US regulators for an initial public offering on the stock market worth up to $1 billion.

Advertising in the free-to-play games has the potential to be a revenue-driver in the future, Intat said, adding that "more and more consumer goods companies understand that and embrace that type of advertising opportunity".

The company is striving to improve on its current position in the social gaming space by introducing some of its franchises like "The Sims Social" on Facebook.

EA acquired Playfish, a leading maker of social network games, in November 2009 in a bid to make headway with its diversification strategy and in August it closed the acquisition of PopCap games, the maker of "Bejeweled." [nN1E76B1O4]

(Additional reporting by Liana B. Baker; editing by Patrick Graham)

original content on reuters

12 Aug, 2011  |  Written by  |  under News


An Apple store employee gives a class on how to use the new iPad 2 during the China launch at an Apple Store in central Beijing May 6, 2011. REUTERS/David Gray

An Apple store employee gives a class on how to use the new iPad 2 during the China launch at an Apple Store in central Beijing May 6, 2011.

Credit: Reuters/David Gray


By Poornima Gupta

SAN FRANCISCO |
Thu Aug 11, 2011 5:18pm EDT

SAN FRANCISCO (Reuters) - Apple Inc's increasingly effective patent war against rivals like Samsung Electronics may mask its real target: arch-foe Google Inc.

The maker of the iPad and iPhone has sued three of the largest manufacturers of Google's Android-based devices -- Samsung, Motorola and HTC -- for multiple patent infringements across multiple countries, pointing out "slavish copying" of design and "look and feel."

And the courts are beginning to listen: recent success in blocking sales of Samsung's latest Galaxy tablet in most of Europe and Apple's challenges to the Korean giant in Australia reflect an aggressive effort to defend its top position in the red-hot mobile market from the runaway success of Android.

While the lawsuits don't take direct aim at the operating software -- yet -- many of the features under contention are connected to and enhanced by it. Apple CEO Steve Jobs once referred to the software as being the soul of any device when he introduced the company's iOS 5 system in June.

Brian Marshall, an analyst with Gleacher & Co, said Apple is starting to flex its patent muscle with some early success but its real battle is with the Android software. "Apple doesn't really care too much about the actual OEMs."

Apple's lead is now under siege in smartphones from Google's free Android software, already the world's most-used mobile system with 550,000 devices activated every day.

Its momentum could be hampered by successful patent infringement lawsuits against adopters like Samsung.

"The way Google gets sucked into it is through the marketplace," Ron Laurie, managing director and patent consultant at Inflexion Point Strategy, said.

Any injunction won by Apple, if enforced, could mean that Android may be forced to take out the offending feature from its software design. "That would make it less attractive and people would go elsewhere," Laurie said.

Google Chairman Eric Schmidt has said rivals are responding to Android's success with lawsuits "as they cannot respond through innovations."

HIGH STAKES

At stake is a booming one-year-old market that analysts are already predicting will eclipse the decades-old PC market in a matter of years, a market that Apple fears Google's software could eventually dominate the way it now leads the smartphone arena.

The tablet market is expected to grow from under 20 million tablets last year to over 230 million in 2015.

While Apple is still the leader by far in the tablet market, research firm Informa expects tablets running Android to catch up with Apple's iPad and surpass it in 2016.

Samsung, experts say, has the best chance of attacking the iPad's commanding hold on the market. Apple's 75 percent share is expected to fall to 39 percent in 2015, when Android's will grow to 38 percent, according to Informa.

A less visible benefit of Apple waging and winning patent battles against the likes of Samsung, HTC and Motorola would be that Android may effectively no longer be free because of potential licensing costs that need to be paid to Apple.

Android's major vulnerability lies in the patent arena. Being a fairly new entrant in this market, Google hasn't built up enough intellectual property in the way Apple or Microsoft has.

"All this will end up making Android less 'free', Jean-Louis Gassee, venture capitalist and a former Apple executive, said. "But by how much? Five dollars a handset, no problem. Fifteen dollars -- then it is trouble."

Apple knows the power of licensing -- from the losing side as well. It recently forged a cross-licensing patent deal with Nokia, agreeing to make a one-time payment in hundreds of millions of dollars and pay continuing royalties.

But it is Google that had been caught off guard in the patent battle, being historically and philosophically opposed to gathering them as a defensive or offensive move. But that is changing with Google now in the hunt for key patents.

This has sparked an expensive arms race between technology giants as they try to outbid each other to stockpile on valuable patent portfolios up for grabs.

In the high-profile tussle for 6,000 wireless patents from bankrupt Nortel Networks, Google kicked off the tug-of-war with a stalking horse bid of $900 million -- far greater than anyone expected. But Apple -- allying with Microsoft, Sony and others -- swooped in to snap them up eventually for $4.5 billion, a price tag that sent shockwaves through the industry.

Google's chief lawyer, David Drummond, last week lashed out against Apple and others, accusing them of "a hostile, organized campaign against Android by Microsoft, Oracle, Apple and other companies, waged through bogus patents."

In the wake of the injunction against the Galaxy in Europe, Apple is seeking a similar ruling against Motorola's Xoom in German court. It won a preliminary ruling last month from a U.S. trade panel that HTC infringed two of Apple's patents.

But Apple is not the only one enforcing patent rights on Android mobile devices. Microsoft recently settled a suit with HTC over the Taiwanese company's Android devices. Oracle is seeking billions of dollars from Google for infringing on Java patents through its Android system.

Analysts expect Apple to continue to be the aggressor.

"It's clear that the tablet wars are going to be fought on many, many fronts," Michael Gartenberg, technology analyst with Gartner. "Clearly lots of companies are seeing opportunities here who don't plan on ceding the market to Apple, and Apple is using everything in its arsenal to defend itself."

(Reporting by Poornima Gupta; Editing by Edwin Chan, Gary Hill)

original content on reuters

photo(AFP/File) - Google's top lawyer accused Apple, Oracle, Microsoft and other companies on Wednesday of using "bogus patents" to wage a campaign against the Internet giant's Android mobile platform. In a blog post, Google senior vice president and chief legal officer David Drummond, pictured in March 2011, said Google's rivals were seeking to "make it harder for manufacturers to sell Android devices."(AFP/File/Ryan Anson)


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